Throughout February, we’re commemorating Black History Month by sharing a behind-the-scenes look at designs that celebrate and serve predominantly African American communities while honoring their unique histories. Last week, we kicked off the series with a look at the plans for Resora, the new headquarters for New Communities, a nonprofit dedicated to providing equitable economic opportunities for African American farmers— check it out here!
Today, we’re excited to share a look at the renderings for the major expansion of the Motown Museum in Detroit, Michigan, designed by renowned African American architect Phil Freelon in collaboration with architect Chris Garris. Motown’s sound catapulted some of the world’s leading musical stars into the limelight, including Diana Ross & the Supremes, Stevie Wonder, the Temptations, Marvin Gaye, Michael Jackson & the Jackson 5, and Gladys Knight & the Pips. Centered around Detroit’s iconic Hitsville, U.S.A. house, Motown Museum will soon be transformed into an expanded cultural experience that will grow the museum to a 50,000-square-foot world-class entertainment and education tourist destination featuring dynamic, interactive exhibits, a performance theater, recording studios and an expanded retail experience and meeting spaces.
The colorful façade is inspired by the spines of LP records, with a color palette developed by analyzing the covers of classic Motown albums that topped the charts.
Founded by Berry Gordy, Motown is one of the most significant musical accomplishments of the 20th century; its iconic soul-style sound reverberated across America’s music scene. The museum’s vision for its expansion is to serve as an educational resource for global and local communities, and celebrate the Motown legacy.